SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed an acquainted pattern: gain steadily, save strongly, acquire a home, and plan for retired life. But Gen Z is approaching money with a fresh perspective. Rather than focusing only on long-term build-up, this generation is focusing on balance, well-being, and

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